the blú women's brief, the classic
the blú women's brief, the classic
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the blú women's brief, the classic

Regular price
$58.00
Sale price
$58.00
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Ah, our namesake. the blú suit had to be the deepest, boldest, most beautiful blúe that we could find. Made to celebrate the color of our expansive waters, the blú suit is a reminder of the beauty that surrounds our beautiful open waters. Adaptable to any environment - wet or dry - you'll want to wear them every day. Just remember to wash them every once in a while. 

After endless research, we designed what you are craving a new age swimsuit. Every product is hand-designed by co- founder Keri, hand packaged by Heather, and shipped from New York. From partnering with a fair trade supplier in China to ensuring that our processes contribute to protecting our open waters all the way to delivery at your doorstep, our founders have created a sustainable line of performance wear, from the sketch to swim. 

product disclaimers

May include overwhelming joy.
May not make it into the washing machine, high risk of inability to remove due to overwhelming joy.
Not responsible if your kids refuse to take it off.
May induce momentary stress from feeling like you forgot to put on pants (but you didn’t, our suit is just that comfortable).
Please remind family members, if they forget, they are not naked, they’re just in a bathing suit that is THAT comfortable.

features

Drawstrings that actually adjust to your comfort
Easy slip-on ability
Breathable fabric
Stretches for comfort, not for show
Innovative J-stitch design for added support below deck
No mesh liners to mess with
Color fade technology keeps your pattern bright

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