is your favorite swimsuit really perfect? is there something about it you would change to truly make it legendary? The creators of blú swimwear set out to perfect a category & in the process redefined the way we dress in & out of the water. 

at blú, our use of innovative materials and passion for creating the most supportive, comfortable swimwear in the market, has captured the loyalty of literally everyone who finds the brand. our fans (perhaps a better word would be “fanatics”) sing our praises while wearing blú both in & out of the water.

as we say, "from beach to bar"

blú... swimwear or everywear?

do you care about the planet like we do?  blú partners with fair trade suppliers for our innovative materials that are free from harmful finishes which are known to gradually pollute the waters where you swim. 

we proudly donate 5% of our sales to the Ocean Conservancy to support their efforts for international coastal clean-ups. collectively, we strive to keep our open waters thriving so we can continue sharing our favorite moments with the one we love for generations to come.